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For more than a 100 years Triumph's passion and innovation has shaped the evolution of the motorcycle.

With an unparalleled history of legends, from category defining motorcycles to racing icons, Triumph is one of the world's most well known and loved motorcycle brands.

Triumph Motorcycles Ltd is the largest British motorcycle manufacturer, established in 1983 by John Bloor after the original company Triumph Engineering went into receivership.  

The new company (initially Bonneville Coventry Ltd) continued Triumph's record of motorcycle production since 1902.

When Triumph Engineering went into receivership in 1983, John Bloor bought the name and manufacturing rights from the Official Receiver.

The new company's manufacturing plant and designs were outdated and unable to compete against the Japanese, so Bloor decided against re launching Triumph immediately.

Initially, production of the old Bonneville was continued under licence by Les Harris of Racing Spares, to bridge the gap between the end of the old company and the start of the new company.

For five years from 1983, about 14 a week were built at peak production.

In the United States, owing to problems with liability insurance, the Harris Bonnevilles were never imported

Bloor set to work assembling the new Triumph, hiring several of the group's former designers to begin work on new models.

The team visited Japan on a tour of its competitors' facilities and became determined to adopt Japanese manufacturing techniques and especially new-generation computer-controlled machinery.

In 1985, Triumph purchased a first set of equipment to begin working, in secret, on its new prototype models.

By 1987, the company had completed its first engine.

In 1988, Bloor funded the building of a new factory at a 10-acre (40,000 m2) site in Hinckley, Leicestershire.

The first Hinckley Triumph's were produced for the 1991 model year.

Bloor put between £70 million and £100 million into the company between purchasing the brand and breaking even in 2000.

At the same time as production capacity increased, Bloor established a new network of export distributors.

During the 12 months preceding June 2017, Triumph sold 63,400 motorcycles


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