Honda Motor Company, Ltd. is a Japanese public multinational conglomerate corporation primarily known as a manufacturer of automobiles, aircraft, motorcycles, and power equipment.
Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year.
Honda became the second-largest Japanese automobile manufacturer in 2001.
Honda was the eighth largest automobile manufacturer in the world behind Toyota, Volkswagen Group, Hyundai Motor Group, General Motors, Ford, Nissan, and Fiat Chrysler Automobiles in 2015.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986.
Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, and other products.
Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000.
They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, which began production in 2012.
Honda is the largest motorcycle manufacturer in Japan and has been since it started production in 1955.
At its peak in 1982, Honda manufactured almost three million motorcycles annually.
By 2006 this figure had reduced to around 550,000 but was still higher than its three domestic competitors.
In 2017, India became the largest motorcycle market of Honda. In India, Honda is leading in the scooters segment, with 59 percent market share.
During the 1960s, when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the U.S.
Working with the advertising agency Grey Advertising,
Honda created an innovative marketing campaign, using the slogan "You meet the nicest people on a Honda."
In contrast to the prevailing negative stereotypes of motorcyclists in America as tough, antisocial rebels, this campaign suggested that Honda motorcycles were made for the everyman.
The campaign was hugely successful; the ads ran for three years, and by the end of 1963 alone, Honda had sold 90,000 motorcycles.